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5️⃣ A star player buys the rights, athletes’ feeds become ticket booths, women’s health becomes club infrastructure, CTE moves beyond post-mortem diagnosis + AI eats the job description.

Reanna Editor’s Choice October 12, 2026 (7 minutes read)

5️⃣ A star player buys the rights, athletes’ feeds become ticket booths, women’s health becomes club infrastructure, CTE moves beyond post-mortem diagnosis + AI eats the job description.

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2️⃣ Women's sport gets a new ownership agenda, baseball meets prediction markets, an AI rights registry arrives for sport, therapy notes land in court, and AI thinking gets a name: 'cognitive surrender'.

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